Building an Outward-Oriented Social Family Legacy: Rhetorical History in Family Business Foundations
نویسندگان
چکیده
Scholars have recently paid growing attention to the transfer of family legacies across generations, but existing work has been mainly focused on an inward-oriented, intra-family, perspective. In this article, we seek understand how firms engage in rhetorical history their social legacy external stakeholders, what call “outward-oriented legacy.” By carrying out a 12-months field study three Italian business foundations, our findings unveil distinctive narrative practices— founder foreshadowing, emplacing within broader community, and weaving with macro—history—that contribute transferring outward-oriented legacies.
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ژورنال
عنوان ژورنال: Family Business Review
سال: 2023
ISSN: ['1741-6248', '0894-4865']
DOI: https://doi.org/10.1177/08944865231157195